Friday, 27 February 2015

Is advertising in traditional media still effective in the digital age?

Digital media graduates from traditinal meda

Honestly speaking advertising in traditional media is no longer effective as digital media. No matter what the outcome is or the goal is the fact of the matter is that digital media has a huge advantage over traditional media. Believe me?? .Digital media is just free compared to traditional. Traditional media is just expensive for instance, the printing, finding a slot to broadcast your advertisement on radio, that can cost up to millions or even Billions. Seeing a billboard advertisement, who will stop driving their car just to read the advert unless it’s near a robot where they are forced to stop and just read it because of curiosity that’s my honest opinion think about it honestly. A few people respond to traditional media (Report on the decline of traditional media adverting). With digital media it is different just a click away J   how easy is that? Digital media exists through the internet on our smartphones which makes it easier for you and I to have access to various advertisements it being for example job applications, clothes on sale at various retail stores.


Yes, people might still believe advertising using traditional media is effective. But don’t you think it is going to phase out eventually? Think about it .Let’s say you want to start a fashion business or any type of business for that matter  and you want to expand your business by giving it necessary exposure where will you first advertise your business? I’m practically sure you will make use of some sort of social network and the Internet, won’t you? .The incredible thing about advertising on digital media there is free advertising on some websites such as Hub spot on Google which also gives you great tips on how to create an advertising account. To further my statement I would just like to show brief statistics on how digital media advertising has increased (statistics) and also with traditional media advertising.

These two statistics( Graphs) should indicate the possibility of Traditional media advertising phasing out completely out of the face of the earth


Statistics(http://bit.ly/1BO3pXN)

Statistics(http://bit.ly/1ErXozS)

Nevertheless I know some of you guys may disagree with my above statements or even opinions for that matter I was just giving you guy’s food for thought as people would say.There is a wonderful quote stating how the internet has progressed.

“The Internet is becoming the town square for the global village of tomorrow.”
– Bill Gates, founder, Microsoft

Guys feel free to comment voice out your opinions.

Wednesday, 25 February 2015

Do we still need journalists in the age of social media?

hey there guys......this is my first blog post since I have started blogging I am very excited about it as I will be sharing my very own opinions as well as facts. Certainly hope you are also booming with excitement as I am. Well I’m guess you are still wondering about my first blogging topic, which is; Do we necessarily still need journalists in this age of Social media?   


Well honestly speaking from my own point of view journalists are no longer needed in this age of social media. I mean people have grown so much into making use of social media to gather information about what’s taking place around the world or even gather news about celebrities. I’m sure you guys even forget a newspaper still exists nowadays agree with me? Social media has basically become a primary source among us for instance let’s take for instance Miley Cyrus she always post about everything that happens in her life the good and the bad, she does not need a journalist to publicise her even Kim Kardashian (Kim Instagram pictures) for that matter these two are just so open about their personal lives kim and her naked shoots.

Example of Kim Kardashian 












This just proves how journalists are phasing out I mean it’s practically obvious.


Journalism vs Social media
Journalist to me are just people who produce news to the public and also social events. Guys....on Social Media i myself can produce news or even upcoming events on Facebook and even Twitter for that matter. Social Media is taking over because of the Social media tools being used nowadays, like Twitter, Facebook, YouTube and Instagram has empowered the public to share their voice over social media. Let alone with Social media I’m kept up-to-date with what is taking place around me I don't have to waste my money just to purchase a newspaper just to be kept in the LOOP as to what is happening around me Know I don’t. People do enjoy using social media it’s a fact it makes your life and my life easier.

Do comment please do not  hesisitate to voice out your opinion